A working archive from an award winning executive producer and content leader. Brand systems, series, and campaigns built across entertainment, technology, and enterprise.
Brand systems and brand storytelling, from a full enterprise identity to the look and language of award winning series and the personal brand of a global talent.
A complete brand identity system for Comcast NBCUniversal's startup partnership platform. The 57 page guide defines logo, color, gradient, typography, iconography, photography, and a social toolkit, so the brand stays consistent across every team and channel.
Key art and visual identity for the Webby and Telly winning docuseries following nine founders. The brand carries from title art through founder portraiture into a consistent on screen and social system.
Brand storytelling and media relations for the model, entrepreneur, and body activist. The work spanned press kit and brand messaging through a year of campaigns that grew her into a name recognized well beyond fashion, including a Forbes 30 Under 30 cover and a New York Fashion Week debut.
The strategy behind the work. How a brand voice, an audience, and a content system come together to move real numbers.
The task: define the social voice and digital persona for CASSIUS, a brand that does news and storytelling differently. The solution was a digital playbook, from audience personas through content franchises and creator takeovers, that gave the brand a point of view worth following.
The task: garner social hype around Kevin Hart's new series Cold As Balls, brought to you by Old Spice, debuting on his LAUGH OUT LOUD network. The campaign turned each episode into a shareable moment, earning pickup from The Shade Room, WorldStar, and beyond.
A first person case study on how a no budget idea became a fully funded docuseries. The Build lays out the spark to launch framework behind Founding in Color: name the problem, define the deliverable, build minimum proof, choose partners, map the yes chain, pitch until aligned, assign ownership, and design for distribution.
Integrated, social first campaigns across enterprise, music, culture, and civic life. Carousels, video, talent partnerships, and editorial built to travel and earn engagement.
Turning enterprise innovation into scrollable stories. Instagram carousels that explain hybrid AI and the accelerator in plain language, plus video that puts founders and alumni at the center.
The social engine behind the Webby and Telly winning series. A win announcement built for vertical, plus a founder cut for each story to drive tune in across feeds.
A get out the vote drive built around a simple challenge: find your 10. The #10for2018 campaign brought a national voter push to campuses and culture, with talent and town halls amplifying the call.
A daily social countdown spotlighting the artists shaping the culture, with bold numerals and editorial color. Built to be unmistakable in the feed.
Press and social support for the launch of Serena Williams' signature line on HSN, landing the story with strong on air and social engagement.
A user generated contest tied to New York Fashion Week and the Addition Elle collection, inviting fans to show off their curves. The activation drove 35,900 plus likes.
A city love letter across email and print. A web blast, postcards, and trivia cards that package Philadelphia's neighborhoods, food, and history into one playful, civic proud system.
